Purpose-Driven Hustle with Katie Smetherman Holmes | Keep Hustling Podcast
The Keep Hustling Podcast sat down with Katie for a conversation that blended purpose, passion, identity, and the courage it takes to pursue the life you truly want. Hosted by “The Always Hustling” Aaron Gordon, this episode goes beyond the surface-level success stories and dives into the pivotal moments that shaped Katie’s personal and professional journey.
Together, they explore where her drive began, how purpose is formed through both triumphs and challenges, and why authentic storytelling is becoming essential for entrepreneurs who want to stand out in a crowded digital world.
The episode offers a thoughtful, inspiring look at what it really means to hustle with intention and build a life that feels aligned from the inside out.
EARLY GUIDANCE SHAPES YOUR PATH
Katie’s purpose took root long before she built her six-figure business. She knew she wanted meaningful work, even before she understood what that would look like. With her godmother’s support and practical guidance, she explored her interests and discovered her passion for creative work. That mentorship gave her the confidence to pursue graphic design, even when others doubted her, proving how early support can spark your hustle.
“So, in this kind of evening that I was hanging out with her, she at one point asked, ‘Have you ever heard of graphic design?’… Once I started taking those classes, I immediately was hooked. And I haven’t looked back ever since on if that was the right thing.”
– Katie Smetherman Holmes
Katie meant that having someone to help you explore your interests, ask the right questions, and give you perspective can be transformative. Mentorship is not just about advice; it’s about creating space to discover what truly drives you, even when you face doubts or external pressures.
SMALL STEPS TOWARD YOUR PASSION MATTER
Finding and pursuing your purpose can be daunting, especially when fear, logistics, or family expectations create obstacles. Katie emphasizes that starting small is key: you don’t need to leap all at once. By taking even modest steps towards your passion, momentum builds, confidence grows, and the journey becomes more manageable. These small actions compound over time, eventually leading to substantial progress.
“My best advice, which I tend to give people, is to take the leap. Take the first step. The first step doesn’t have to be big; it can be small. But as long as you take the first step, the next step will be a little easier. The next step will be a little easier.”
– Katie Smetherman Holmes
Katie meant that hesitation and fear often keep people stuck. By acknowledging what’s holding you back and taking intentional small steps, you start moving toward your goals without being paralyzed by the size of the journey. Action, no matter how small, is the antidote to stagnation.
AUTHENTIC STORIES BUILD LOYALTY
Katie believed that in a world saturated with digital products and commoditized services, human connection is the ultimate differentiator. Sharing your story authentically, being vulnerable, and connecting on a personal level with clients and team members builds trust of fosters loyalty. Authentic storytelling allows your audience to see the person behind the brand, creating deeper engagement and meaningful relationships that go beyond transactions.
“Being authentic and vulnerable is key, especially nowadays, with the rise of AI and a lot of quick marketing schemes that are out there. People want to connect with people; they don’t want to connect with a machine… The more real we are, the more people can connect with us.”
– Katie Smetherman Holmes
Katie meant that authenticity isn’t just a nice-to-have; it’s a business strategy. Vulnerability and honesty create trust, and trust drives retention, referrals, and genuine relationships that differentiate your brand in a crowded market. Sharing your human story invites others to support your journey and creates a lasting impact.
Katie’s insights on mentorship, taking purposeful steps, and authentic storytelling provide a roadmap for anyone chasing their hustle with intention. Her journey reminds us that guidance, action, and vulnerability are critical ingredients for success. For those ready to grow personally and professionally, listening to this episode is both inspiring and practical. Tune in on Apple Podcast, Spotify, or YouTube to hear the full conversation and discover actionable ways to pursue your purpose while connecting authentically with others.
XOXO, Katie
Are you struggling with your brand?
Knowing where to start is hard, but we are here to make this process streamlined and effortless. We care about the success of your company and ensure that your brand represents YOU and your vision. Our team is lead by a master’s in brand strategy and communications CEO working hard so you can expect that your business will be visually consistent both digitally and in print.
Subscribe to the Newsletter
Join my mailing list to receive the latest news and updates from me.
You have Successfully Subscribed!