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brandstudiocreative

I help serious entrepreneurs stand out & scale their business with transformational branding.
Founder @ksmetherman

Katie | Brand Coach & Design
The significance of having a website for one's bus The significance of having a website for one's business is frequently understated. In fact, websites are vital for your brand in todays technology world. Users spend more time browsing on sites than on videos. And 57% of users say that they won’t recommend businesses with poorly designed websites, especially those that aren’t mobile friendly. Here are some reasons why websites are good for your brand 👍🏻 Prove your credibility and your expertise 👍🏻 The first impression to many clients and potential leads 👍🏻 Well designed websites are convert your leads to clients 👍🏻 Provides in-depth information about your business services 👍🏻 Create an easy way to share your contact information with your leads 👍🏻 Easy to share blogs and resources to your audience Do you have a website?
Sound familiar? Yes, you got it! I’ve mentioned Sound familiar? Yes, you got it! I’ve mentioned these 2 platforms on my page. These platforms got your attention, but you’re torn in between them. Are you able to choose between the two? Squarespace and Shopify appear to be comparable tools. You can build a website and sell goods thanks to them. However, they serve different objectives. Check out the list below with some of the pros for each of the different website platforms to see which one is right for your business! SquareSpace - Its templates and content management are excellent. - The website builder is gentle, reliable, and easy to learn. - Hosting is provided within it’s builder so you don’t have to worry about servers. - Squarespace is good for a few main applications: running a service brochure website, hosting a portfolio style site, building one-off events like weddings. - Its lack of multi-currency selling features and limited point of sale functionality is a big turn off for this platform and would push me to use a more dedicated e-commerce platform like Shopify. Shopify - Excellent solution for your already established e-commerce business - For those of you who are planning to build your online shop - Powerful hosted platform that will also take care of your the transaction processing time. - There are several apps available to assist you with accounting, customer service, inventory, reporting, shipping, and more. - Considered to be the most easy-to-use platform for both small and large e-commerce businesses Was this helpful? Save this for future references!
For this month of August, along with me, you can s For this month of August, along with me, you can start the business of your dreams and start connecting with new customers! But - “How is it like to work with Katie?” Each person that works with me starts with a Brand Discovery Call where we dive deep into your current brand and what goals you have. From then we make a strategy and step by step plan for your brand. The first step in every great endeavor is with a solid strategy and plan. Once we have our plan of actions have completed your fundamental and base work for your brand (i.e., brand mission, core values, and goals), now we are ready to breathe life into your brand! You will need a variety of visuals and pieces to get you going. Brand Studio Creative offers a variety of different brand asset packages as well as al-la-carte services to ensure your brand is consistent from top to bottom. Whether this is branding design pieces or a full website design build, we work together to make everything look top of the line to land you more clients. Sounds like a match? Hop on a call with me and let’s work together!
Are you able to attract the right clients - or the Are you able to attract the right clients - or the right amount of audiences on your website? if no, do you ever wonder what you are doing wrong? I would like to share with you 5 Key pieces on your website to get more clients: 1. Contact information You want to make sure that you have a way for people to contact and get in touch with you. Whether it’s an email address, a Calendly link, or a contact form, you want to make sure that you have a clear way for people to contact you. 2. About you ( or your business) Sharing about you and your business is key for people connecting with you on an emotional level. People want to connect with people, not soulless corporations, and your about page is where people get that emotional connection with you. 3. Services or Products You guessed it, your services or products you sell is key when you are building out your site. How else will people know what you do and how you serve if you don’t share it all on your website. 4. Email Sign Up Growing your email list, grows your warm leads into long lasting clients. You always want to be growing this so that you can reach out to them with all your new promotions and offers. 5. Free Offer This can tie into the email sign up, but you want to have one free offer that you can easily share to not only your client list, but also on podcasts you visit or talks you give. Do you have all five?
Your website should be doing the heavy lifting for Your website should be doing the heavy lifting for you. You want your website to be converting your potential leads, into strong advocates for your brand. But you just don't know what to do.... Here are some areas that might be hurting your website sales and how to fix them. ✨ Is your content inconsistent and unclear on what you deliver? ✨ Are your services outdated or incorrectly priced? ✨ Is the imagery/photography inconsistent to what you offer your clients? ✨ Are there broken or missing links? ✨ Does your contact form not work or not send you emails when someone reaches out? ✨ Does your site take a long time to load? If any of these pain points resonates with you, you are not alone. Many brands have experienced this during the growth of their business. The good part? All of these are fixable! Simply work with your website designer on the pieces that need to be adjusted and your website will begin to do the heavy lifting of sales for you!
One of the biggest things when it comes to working One of the biggest things when it comes to working on your website with your designer is providing helpful feedback or criticism. You want your feedback to help move the project forward and in turn complete the project on time. Here is what NOT to say to your website designer: - I don’t like it Instead say this: - I’m not enjoying the look of the current design you provided. May I see some other variations? - The photos are not quite right for my services that I provide. Can we take a look at those together? - The text feels a little heavy. Is there a way that we can lighten the text or add more space in the layout? - The colors are not completely on brand with what is in our brand guidelines. Can we revise to match what is provided in my brand style guide document? The key is to elaborate on what you might not enjoy or like about your website. Be clear on what points are maybe bothering you. When you provide clear direction on what needs to be changed, then the website designer is able to adjust and provide those changes effectively. Remember, no one is a mind reader. This includes your designers. We want to help you succeed and look your best in marketing your brand. And the best way to achieve this goal, is to collaborate and be clear with your thoughts and feelings. Was this helpful?
These 2 platforms are on my page, and you've proba These 2 platforms are on my page, and you've probably heard of them. You're deciding between Wordpress and Wix out of all the available platforms. You are aware of their existence, but are you able to choose between the two which platform is best for you? Both Wordpress and Wix are great for business and personal websites. With so many templates to choose from it’s hard to see the differences in the platforms. Let me help you with that. Check out the list below with some of the pros for each of the different website platforms to see which one is right for your business! Wordpress: - Great for large websites - Thousands of Free and Paid templates - Completely customizable - Made for growing businesses - Hundreds of Marketing integrations Wix - Good site speed for small sites - Massive template collection - Intuitive drag and drop interface - Market your site easily - Lots of help and support Which do you think you’ll choose? Let me know in the comments!
There are so many website platforms out there. But There are so many website platforms out there. But are they the right one for you? Ever wonder which website platform is good for your brand? Here are some of the top website platforms and a brief explanation on what makes them great! 1. Wordpress This is the most in depth website platform for you to build your website on. Wordpress has a lot of themes available to them which makes them the top choice for unique and customizing capabilities. Wordpress is also the best choice for websites that will have a lot of pages. 2. Wix Wix is a great, starting out website building platform. There are a lot of great templates and easy to use features that make it a good choice for beginners on a budget. Keep in mind they are not the best if you have a lot of pages on your site. 3. Shopify Do you have a shop that you are ready to sell your products online? Then Shopify is the best place to start. They have a lot of shop based templates with their e-commerce platform already build in so it’s as easy as copy and paste when it comes to populating your online shop. 4. SquareSpace SquareSpace is great for those who are a bit more creative. They have a lot of unique portfolio and blog templates with an easy to use website builder that make it great for beginners who want something a little more unique. Available as shop pages too! Which platform did you use for you website?
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We are proud to be doing business as Brand Studio Creative under Smetherman Creative. You and your brand is our top priority when it comes to developing powerful assets for your company. We are here for you. 

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