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brandstudiocreative

I help serious entrepreneurs stand out & scale their business with transformational branding.
Founder @ksmetherman

Katie | Brand Coach & Design
Your personal brand is the way you want people to Your personal brand is the way you want people to see you. It's about the visibility and value you represent to the outside world. If you want to make your brand more personal, remember these 3 tips: ✨ Consistency: Everything starts with you defining the niche or area you want to be in. You need to find what you’re passionate about. You want people to think of you when they think about your niche. When you're out and everywhere, people won't know what you represent or what you have to offer. ✨ Frequency: You’ve got your niche and you’re being consistent with it. But do you talk about it frequently? Spread the word! Talk about your topic, create content, and share it across multiple channels. Use social media! Be careful not to overdo it or send spam, as you share content and ideas frequently. Always aim for high quality content, even if you share it often. ✨ Visibility: Consistency and frequency are USELESS if you aren’t being visible out there! Do not forget to connect with others while building your network and brand. Make sure that you include your audience and make it about them - not yourself! You have the power to define your brand by aligning your intentions with your actions.
Happy Canada Day to all my fellow Canadian friends Happy Canada Day to all my fellow Canadian friends and clients! I love working with you and getting to know each and every one of you. Wishing everyone a great and special day. May we continue to grow as a nation and build a better future together! 🇨🇦
Ignite Your Wisdom is a book I’m endlessly proud Ignite Your Wisdom is a book I’m endlessly proud of. It contains the story of one of the most transformational moments of my life, so this book is very near and dear to my heart. The writing process allowed me to awaken even more wisdom, enlightenment, and passion within me, but as much as this book has done for me, it will do even more for you. I wrote my story with the advice, wisdom, inspiration, and insight I knew would spark a change in everyone who read it. Now imagine that… multiplied by 34! Yes, this book has 34 chapters from 34 authors and every single one contains life-altering, transformational wisdom guaranteed to spark an awakening within you. Come let yourself be uplifted and inspired by our stories. You can get a Signed First Edition copy of Ignite Your Wisdom right now by clicking the link in my bio or visiting my website!
Branding is more than just a name, logo design, or Branding is more than just a name, logo design, or colors; it is everything that defines your company and helps it stand out from the crowd. Branding aids in the identification and recognition of your products and organization. It is what leaves a lasting impression on customers and helps you differentiate your company from competitors. Customers and clients will know what to expect from your company if you have your own distinct brand. Here are 5 Branding Tips which can help your biz take off! ✨ Invest in your brand. Hire a professional brand strategist and designer to effectively make your brand stand out and convert. ✨ Make sure you have your Brand Mission Statement, Brand Purpose, Core Values, and target audience mapped and written down so that you are clear on your brands objectives. ✨ Be sure you have a complete logo package with all the necessary files that you need to succeed in all areas of your business, both print and digital. (This means more than just 1 JPG image of your logo) ✨ Ensure that your branded visuals that are created, are all consistent and follow your brand guidelines that you established with your brand designer. ✨ Be You! Your clients want to engage with you! Don’t put yourself out there as a false image of who you are. People want to work with people and the more you show your confident, bold, and energetic self, the more people will want to work with you! Is your brand effective?
Happy National Camera Day! 📷  📷 Did you kn Happy National Camera Day! 📷  📷 Did you know that I use to be a professional photographer in my early career? I absolutely love capturing candid moments between friends, families, and couples. 😍 I have been photographing since I was 10 years old, when my dad bought me my first point and shoot camera. It was a cute little Nikon and I remember it fondly. As I continued to practice, learn, and grow with my camera skills, I grew more and more in love with the craft. With my dad as my mentor for many years growing up, I was unstoppable. My father learned his photography talents from his father and passed that knowledge to me. I then honed in my skills in university, I took to the city to capture as many smiling faces as I could. ✈️  Some of the places that I have traveled with my camera are: ✨  Texas ✨  Indonesia ✨  Singapore ✨  New York ✨  France ✨  Italy ✨  California Happy National Camera day to all the photographers out there!
As entrepreneurs, we know that our company website As entrepreneurs, we know that our company website is how we show the world who we are, our talents, and how we can solve complex challenges with innovative solutions. Now everything revolves around being digital and being active on digital platforms. This means that our company needs to show up digitally while still being personal as if our clients are talking to us face to face. Here are 3 websites that are at the top of their game for very different features. 👍🏻 Wordpress: A classic website builder that says it powers more than 31% of the web. One of its perks is that Wordpress is great for a long term site with a lot of content. If you are going to be developing a site with a lot of pages and depth, Wordpress is made for that. 👍🏻 Wix: An editor that gives you automatic guides (like in Photoshop), so you can make sure everything is aligned perfectly. Just be aware that once you choose a template, you can’t switch it later. You can, however, customize it to make it look completely different. Cons: Wix has more featured for customizing than Squarespace, but you are still limited in their designs. 👍🏻 Squarespace: While not the cheapest website builder available, Squarespace is nonetheless a great option for individuals and small businesses in search of a tool to build their site or store with. Its templates and content management are excellent, and the learning curve is gentle. Cons: Squarespace is not really ideal for long term website plans with your business. Are you thinking of building a new business website?
“Ughh I hate Mondays!” Are you one of those w “Ughh I hate Mondays!” Are you one of those who feels this way? Well I totally get you. Mondays can mostly give us that lazy vibes - losing our focus to being productive. Productivity can help you set better goals, be more effective, increase focus, and motivate yourself. Here are Four Steps to Being More Productive, according to an article from www.forbes.com 1. Focus on One Thing at a time. That way you can stay focused on one topic instead of bouncing from one thing to another all day. 2. Master your Calendar. Scheduling properly can help keep you on track. Start notating every minute of what you’re doing for a few days. Logging your activity can help you determine where your time is being wasted and help you fix it. 3. Think Smaller. Learn to set smaller, accomplishable goals. Keep the big long term goals but then set smaller daily goals to get there. 4. Eliminate Distractions. Do everything in your power to give your fullest attention to the task at hand. Learn to be more present and in the zone with anything you’re trying to accomplish. I hope by doing these four things, you will be learn to become less busy, and more productive!
Loving this sage green and tan color palette! Ar Loving this sage green and tan color palette! Are you portraying the right emotion in your brand? Your color in your brand plays a major role in how your customers initially view your company. Colors have more effect on us than you might think. When you are starting your brand and deciding on your color palette, be sure to look up what the color psychology is of that color to see if it matches with your brand’s mission, purpose, and emotions. Let’s talk about Green today! Green tones can evoke emotions of growth and freshness. Did you know also that the color green is easy on the eyes and doesn’t require an adjustment period when we take it in. It sits in the middle of the color spectrum and is known as being the color of balance. Brands that use green in their branding are perceived as peaceful and foster feelings of health, growth, and calm. The color green has been known to promote these emotions: ✨ Harmonious ✨ Nature ✨ Balance ✨ Prosperity ✨ Growth ✨ Calm What are your thoughts on this green color palette? Share in the comments!
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