Brand and website design that makes marketing feel easier.

If your brand and website feel a little “almost there,” you’re not alone. When your visuals, messaging, and website don’t match where your business is headed, brand marketing becomes harder than it needs to be.

Your brand shouldn't feel tiring, it should feel exciting.

This is Brand Studio Creative and we help business owners build a clear, cohesive brand identity and a strategic website so you can show up confidently, attract the right people, and grow without the constant second-guessing.

Together, we turn scattered ideas into a brand that feels like you with visuals and messaging that make your value instantly clear. Then we translate that clarity into a website that guides visitors, builds trust, and makes it easy to take the next step, so marketing feels simpler and more consistent day to day.

Ready to feel aligned?

My Branding With Heart Process

Your business has a heart.
Your brand should feel like it. ❤️

That’s the belief behind my Branding with Heart process:

1. Embrace Your Heart.
2. Develop Intentional Design.
3. Launch With Confidence and Clarity.

We uncover what makes your business meaningful, connect it to where you’re going, and create a brand that feels authentic, intentional, and easy to use.

No copy-and-paste branding. No designing just to make something look pretty.

This is about creating a brand that feels like you and helps the right clients recognize why you’re the right choice.

Let’s create some magic

Whether you’re starting from scratch or ready to elevate what you already have, these are the services I’m most excited to help you with right now. Each one is designed to bring more clarity to your brand, more consistency to your marketing, and a website that truly supports where you’re headed. If you’re not sure which option fits best, we can start with what feels most urgent and map out the next steps together.

Brand Strategy & Identity Design

For established business owners who need a strong brand foundation or have outgrown an existing identity that no longer represents them.

Your transformation:

“I’m embarrassed and disconnected from my brand.” → “This finally feels like me and I can’t wait to share it!”

Clients leave with a brand rooted in the heart and purpose of their business. They feel confident, excited to share what they’ve built, and more comfortable showing up with authority.

Price: Starting at $5,000

Shine2Inspire website design mockup on laptop, tablet, and phone.

Website Design & Development (WordPress)

For businesses that need their first professional website or have an existing site that is outdated, slow, difficult to use, poorly optimized for mobile, or simply no longer represents the brand.

Your transformation:

“My website stresses me out.” → “I’m proud to send people here.”

Clients receive a website that looks and functions the way it should, reflects their brand, and takes the technical stress off their plate. They also feel empowered to make the small updates they want to handle themselves.

Price: Starting at $10,000

Shine2Inspire website design mockup on laptop, tablet, and phone.

Brand Identity & Website Design Package

For business owners who are ready to dive into a complete brand and website design and development. Your business will hit the ground running with heart, consistency and strategy. Support can include marketing templates and essentials, ongoing brand partnership, website updates, and maintenance.

Your transformation:

“I want to stop stressing about DIY-ing my brand and need to start on the right foot.” → “I have my entire brand up and running, ready for marketing.”

Clients gain clarity, confidence, consistency, and support so their brand can start with the right foundation.

Shine2Inspire website design mockup on laptop, tablet, and phone.

Brand & Website Maintenance

For business owners who have the pieces of their brand but need help actually using them. Support can include marketing templates and essentials, ongoing brand partnership, website updates, and maintenance.

Your transformation:

“I have all these brand pieces, but I don’t know what to do with them.” → “I have my brand tool belt, and I know how to use it.”

Clients gain clarity, confidence, consistency, and ongoing support so their brand can continue evolving alongside their business.

A calm and strategic approach that still looks beautiful

I believe your brand should create clarity, not stress. When your brand design and website design are aligned, marketing gets lighter: you know what to say, how to show up, and where to send people.

That’s why we focus on:

  • Clarity: messaging and visuals that make your value instantly understood
  • Consistency: a brand identity that stays cohesive across every touchpoint
  • Strategy: a website built to support your goals—not just look pretty
  • Sustainability: systems and website maintenance that keep things running smoothly

Hello Hello!

I’m Katie, brand designer, strategist, and website designer/developer. I create full brand identities and website designs for business owners who are scaling and evolving their mission. My work connects with the heart of your business, bringing clarity and empowerment so you can show up authentically and attract clients who truly get you.

My work is a blend of heart, strategy and design. We clarify what makes you different, translate that into a cohesive visual identity and messaging, and then build a website that guides visitors, builds trust, and makes taking the next step feel easy.

Your business has a heart and your brand should feel like it. ❤️

How to work together

Start by Booking a zoom call

This is where I can learn about your business, your goals, and what feels stuck. You will be able to ask all your questions and voice your concerns on a 30 minute call.

i

Get a clear recommendation

Whether it’s brand identity design, website design and development, brand marketing support, or website maintenance.

We move forward with a plan

that feels organized, collaborative, and achievable. Together we develop action steps and a schedule that aligns with your business goals.

Free Workbook

3 Steps to Build a Brand That Connects with Heart and Purpose

Throughout this workbook, you will get clear on your brand’s ‘why’, establish your brand’s mission as well as your core values. Each of these key elements will serve your business in the long run and help guide you on your branding aesthetics, marketing materials, and content creation.

CLICK HERE TO GRAB YOUR FREE COPY

Have more questions?

Branding and websites can be confusing but it doesn't have to be. Katie Holmes is happy to answer all questions that you may have. Be sure to fill out as much as you can on the contact form for Katie to best understand your business and goals.

11 + 15 =

"I cannot recommend her hard enough!"

I just started my business and if it wasn’t for my twin brother Guillermo and Katie it would NOT exist! My brother came up with the name and as soon as we told it to Katie she designed our logo. But to call her a designer is falling far short; Katie Smetherman is a professional artist. I gave her the vaguest of directions when we decided to change the logo “add this but don’t make it look bad” and somehow she designed the best brand for my business. Every step of the way Katie has been at my side helping me not just draw designs but build my whole brand. She is an irreplaceable asset to my company and I cannot recommend her hard enough.

~ Juan Wilkinson
Founder & Candy Maker, The Hard Candy Shop

"Katie is an absolute Boss!"

I have worked with Katie for almost two years now on several business ideas and projects and have been able to see her work grow and evolve into so many different areas. Whatever dream I had in my head, Katie was able to make it a reality and went above and beyond to make sure it was perfect! I absolutely love working with her too – through the work – we became great friends and I know I can always count on her. I have worked with other designers on smaller projects, but nobody will ever compare to Katie’s professionalism and attention to detail. I recommend her to everyone that is looking for high-quality work and I will continue working with her for years to come!

~ Elena Favaro Viana
CEO, Founder, Contracts for Entrepreneurs

"Not only her creative skills are amazing, but her project management skills are impressive."

Katie is always incredible to work with. Not only her creative skills are amazing, but her project management skills are impressive. She has created several outstanding branding assets for Ignite Publishing and helped me to improve my work strategy. She's fast, professional, and always willing to help and make your work process faster and more effective. It is a pleasure for me to work with Katie and I am looking forward to create my further projects with her.

~ Liana Khabibullina
Founder and CEO of Liana Designs

"The amount of information and dedication your company supplies is outstanding! I believe it’s worth it."

The amount of information Katie was able to provide. The tones of colors, the vibration of the colors, what colors work with what color fonts, I mean, wow! I would definitely recommend your services. The amount of information and dedication your company supplies is outstanding! I believe it’s worth it.

When I started speaking with Katie, she made me feel very comfortable and was so excited to see what I did, especially my postings on Instagram. She was honest and direct, but in a kind a way to let me know what works and what wasn’t working. I love people who are straightforward and honest. She has integrity and you can tell when she speaks to you how much she enjoys what she does. I would love to work with Katie again.

~ Joaquina Abner
Founder and CEO of Kiki Thompson, Author and Coach

"Quick turnaround, thoroughness and positive attitude."

Katie was a great partner on a quick turnaround project with many iterations. She understood our vision for the project and was able to help us articulate it through design. Her positive, get it done attitude and approach are infectious.

~ Kim Croley
Senior Vice President, Marketing of Signorelli Company

“She created something truly unique for my business!”

Ms. Smetherman took my poorly executed simple logo, and transformed it into an amazing piece of art I am proud to show my customers and attach to all my products. She was with us every step of the way with ideas, suggestions, and different color schemes until she created something truly unique for our small business.

~ Guillermo Wilkinson
Founder, The Hard Candy Shop

"I highly recommend Katie!"

Katie is an extremely talented with a rare dedication and pride in her work not found in most designers. She has a brilliant knack for branding guidelines, taking branding far beyond logo design and creating a true long-term system and brand experience. Katie works well with others and isn’t afraid to step up and manage processes to get deliverables out the door.

I highly recommend Katie and am absolutely honored to have worked with her.

~ Ross Van Balen
Art Director, Staging Solutions

"She is one of the best in her design field!"

Catherine and I collaborated for a year and it was a great honor to learn from her. She is one of the best in her design field and is always willing to share best practices.

Her industry knowledge helped us well integrate design and branding to improve the project proposals. She is also very responsible and detail-oriented, qualities that make her stand out. I wish her the best in all his endeavors!

~ Shannon Yeh
Strategy Consultant, RBC Brand

"She perfectly captures the mood you are trying to portray!"

Katie has a great eye for capturing those perfect little candid moments you never knew happened! She is always looking for new angles and creative shots to showcase the mood you are trying to achieve. I HIGHLY recommend!

~ Kelsey Brousard
Business Development Specialist at Vinson & Elkins LLP

"She is beyond knowledgeable and helpful!"

I would highly recommend Brand Studio Creative for all of your branding, marketing and design needs for your online presence. From concept development through to completion of the product, Katie and her team ensure that you are supported, heard, and part of the process. This was an extremely positive experience for me.

She is beyond knowledgeable and helpful. She provided me with links and information to help me become more competent and aware in the areas that were stressful for me. She is so creative and talented and really helped me to develop my bigger picture for my website and then brought it to fruition.

~ Tish Meehan
Founder and CEO of Tish Meehan, Intuitive Healer & Soul Coach

“Katie is a powerhouse creator, combining expert design skills with a strategic mindset to bring brands to life.”

I had the pleasure of working with Katie on half a dozen projects during our Masters and she was always a key participant in every stage, from research design and insight analysis to storyboarding and presenting. In addition to her professional skills, Katie is energetic, empathetic, and collaborative – a great addition to any team!

~ Rebecca Shamritsky
Content Manager, Personal Branding

“I’ve worked with Katie in two projects, and it has been an incredible time.”

Not only she combines refined aesthetics and design skills, but she also brings a very strategic mindset into everything she does, connecting two things that are hard to combine but she mastered it beautifully. Looking forward to work with you again!

~ Thaina Bergmann
Strategist, Personal Branding