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Our Founder and CEO
Katie is a proud Texan who graduated Summa Cum Laude from the University of Houston with a BFA in Graphic Communications with a minor in Art History. She worked in a few marketing agencies in Houston, Texas for 6 years helping businesses and clients develop their brand systems and growing their marketing pieces.
After graduating University of Houston, Katie worked in a small marketing start-up in developing platforms and marketing strategies for the automotive industry. She supported her company by attending the NADA 2015 EXPO in San Francisco and showcased the new platform the team had developed to help automotive companies automate their marketing efforts.
Katie then transitioned and began working with BrightSpot Creative. Working with Brightspot Creative for 5.5 years taught her many things about marketing, running a business, and self-growth as a graphic designer. She worked closely with the CEO’s and Account Managers to successfully execute many marketing initiatives across different platforms. Some of her day to day tasks that she performed included Website Design/Development, Full Brand Strategy/Design (including but not limited to logo design, brand manuals, etc.) Print marketing materials (both internal and external communications, and design/production training to clients’ in-house marketing teams. The BrightSpot Creative team was Awarded the AMA (American Marketing Association / Houston Chapter) Crystal Award in 2016 in the Brand Manual category where Katie was the Lead Graphic Designer in developing and writing out the brand standards for Irby Construction Company.
That was not the end for her though, and she furthered her education by traveling to Milan, Italy and completed her Masters in Brand Management and Communications with Cum Laude status from the Instituto Europeo di Design. After returning to Texas, she launched her international brand strategy and design company, Smetherman Creative LLC dba Brand Studio Creative.
Where will she go next?
Alma Mater and Organizations
Fun Facts about Katie
Katie is anything but boring. Curiousity and passion are some of her core beliefs in the way she learns and grows in life.
Some of her favorite things to do include learning new tricks of the trade, drawing, reading both fiction and non-fiction, traveling across the world, and so much more.
A lover of animals and living things, currently owning a boxer/bulldog mix as well as fostering dogs in the past until moving overseas for a part of her life.
Being a creative, she also loves trying new things. One thing that changes frequently is the color of her hair.
Katie is truly passionate about branding and continues to read, learn, and grow in her field daily. She pulls inspiration from others in her field as well as those outside her profession. Ask her questions related and she will have a hard time to stop talking about it.
Get started & feel energized!
Knowing where to start is hard, but we are here to make this process streamlined and effortless. We care about the success of your company and ensure that your brand represents YOU and your vision. Our team is lead by a master’s in brand strategy and communications CEO working hard so you can expect that your business will be visually consistent both digitally and in print.