Leading Lady

Our Founder and CEO

Katie Smetherman

Founder and CEO of Brand Studio Creative. Master in Brand Management & Communication, BFA in Graphic Communications and Design, Minor in Art History. Award winning graphic designer and international bestselling author. 

Katie is a proud Texan who graduated Summa Cum Laude with a BFA in Graphic Design & Communications and a minor in Art History as well as Cum Laude with a Masters in Brand Management and Communication. She has 9+ years experience in brand marketing, helping businesses and clients develop their complete brand systems and advertising pieces.

Katie is confident, curious, and passionate. She believes in constantly learning and growing in life. Her hobbies include learning new tricks of the trade, drawing, reading both fiction and non-fiction, and traveling across the world. She has a love for animals and living things, currently owning a boxer/bulldog mix, and fostering dogs in the past until moving overseas. As a creative, she loves trying new things, and frequently changes the color of her hair.

Katie is an international bestselling author in the compilation book, Ignite your Wisdom, where she talks about what and who inspired her to start her own business.


Katie worked with BrightSpot Creative in Houston, Texas for 5 years which taught her many things about marketing, running a business, and self-growth as a graphic designer. She worked closely with the CEO’s and Account Managers to successfully execute many marketing initiatives across different platforms. Her day-to-day tasks included website design/development, full brand strategy/design (including but not limited to logo design, brand manuals, etc.), print marketing materials (both internal and external communications), and design/production training to clients’ in-house marketing teams. The BrightSpot Creative team was awarded the AMA (American Marketing Association / Houston Chapter) Crystal Award in 2016 in the Brand Manual category where Katie was the Lead Graphic Designer in developing and writing out the brand standards for Irby Construction Company.

Katie is truly passionate about branding and continues to read, learn, and grow in her field daily. She pulls inspiration from others in her field as well as those outside her profession. Ask her questions related to branding, and she will have a hard time stopping talking about it.

Alma Mater and Organizations

Fun Facts about Katie

✨ My name is Catherine but I go by Katie. (And yes that’s actually how it is spelled).
✨ I am 32 years old.
✨ I have been in the design and marketing industry for over 9 years.
✨ I have an 8 year old Boxer/English bulldog named Hope.
✨ I have my masters in Brand Management and Communication.
✨ I graduated with honors in both my bachelor of Graphic design as well as my Masters.
✨ My minor is in Art History.
✨ I love reading and read a variety of fantasy novels, manuscripts, creative books, and manga.
✨ I love playing video games. Some of my favorites are cozy games, fighting games, puzzle and platform games.
✨ I love connecting with people one on one or in small environments. I love getting to know who someone truly is and their dreams.
✨ I am passionate about graphic design, brand building and strategy, and website design and development.

Get started & feel energized!

Knowing where to start is hard, but we are here to make this process streamlined and effortless. We care about the success of your company and ensure that your brand represents YOU and your vision. Our team is lead by a master’s in brand strategy and communications CEO working hard so you can expect that your business will be visually consistent both digitally and in print.

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