Let’s figure this out together.
Here’s everything you’d want to know before we work together: what each package includes, what it costs, how the process goes, and what you’ll have when we’re done.
Not sure where to start?
Start with what’s bugging you most. Here’s where I’d usually point you.
Your business has outgrown the brand you DIY’d
Brand Identity
Your website is outdated, hard to update, or someone else holds the logins
Website Design & Develop
You want everything to match from day one, logo to homepage.
Brand Identity & Website Design
Your site works, but you don’t want to babysit updates and backups.
Monthly Maintenance
Still not sure? That’s okay. That’s what the Branding with Heart call is for.
The packages, up close
Every package starts with getting to know your business.
Here’s exactly what’s included in each one.
01
Brand Identity
We start with strategy and coaching, because a pretty logo doesn’t help much if you don’t know what to say. Together, we figure out what makes you different, who you’re talking to, and how to talk about what you do. Then we design a full brand around it, built for the places your logo will actually show up.
Starts at $5,000
Timeline: about two months
What’s Included
Brand strategy and coaching: your positioning, your messaging, and a simple marketing plan that fits your life.
Competitor research and analysis.
A full logo suite: primary logo, secondary logo, icon or monogram, and favicon.
Final logo files in JPG, PNG, SVG, and vector formats.
A custom color palette, including Pantone colors, and your brand fonts.
A stationery package: business cards, letterhead, and envelope, or swaps you’ll actually use, like postcards, stickers, or posters.
Complete brand guidelines, plus a quick sheet.
Optional Upgrades
Presentation Design, Pitch Deck or Sales Deck
Merch Designs: t-shirts, coffee mugs, sticker pack, bookmarks, hats, truck decals, etc.
Tradeshow Materials: Sales Sheets, tradeshow banners, retractable banners, vinyl banners.
02
Website Design
Your website is basically your digital business card nowadays, so it needs to explain what you do in seconds and make booking you easy. WordPress is my bread and butter. Your site lives in accounts under your name, and you get a recorded training so small updates never have to wait on me.
Starts at $10,000
Timeline: about three months
What’s Included
Website strategy and a page plan.
A 4-page design: Home, About, Services, and Contact.
WordPress development and launch support.
Mobile-friendly design that works on every screen.
A one-hour training, recorded so you can rewatch it anytime.
Up to two weeks of monitoring after launch.
Optional Upgrades
Focused SEO: Helps people (and AI search tools) find you: a competitor audit including AI search, SEO plugin setup, page titles, meta descriptions, alt text, custom schema, and a technical audit.
03 Best Value
Brand & Website Design
This is the best bang for your buck. We build your brand first, then take everything we learned straight into your website. No piecing it together later, and no explaining your business twice.
Starts at $14,500
Timeline: about five months
Everything in Brand Identity
Strategy, logo suite, colors, fonts, stationery, guidelines.
Everything in Website Design
4-page WordPress site, mobile-friendly, recorded training.
04
Monthly Maintenance
Plugins update all the time, and one bad update can take a site down. I’m not scared to bring down a site, because I have backups in place for exactly that. I keep your site updated, backed up, and monitored, whether I built it or someone else did.
Monthly plans, book a call for pricing
What’s Included
WordPress, theme, and plugin updates.
Backups and security monitoring.
Performance checks.
Small content updates and ongoing improvements.
Optional Upgrades
If you need more marketing and maintenance help, I also offer a plan that adds ongoing blogs and service updates.
Our Branding with Heart Process
You’re never handed a finished thing and told “good luck.” Here’s what I do, what you do, and how we get there together. All of these goodies happen after the proposals and contracts are signed.
Embrace your Heart
Step 1
Embrace your Heart
Step 1
WHAT I DO
Map out your goals and set a timeline that works with your schedule. Research and analysis. Dig into your audience and competitors, and audit your current brand and website.
WHAT YOU DO
Tell me everything. Your pain points, your wish list, all of it. Do a little snooping. Snap photos of competitor brands you love (or really don’t).
Develop Intentional Design
Step 2
Develop Intentional Design
Step 2
WHAT I DO
Turn everything we learned into your first designs: logos, colors, and page layouts. Revise and refine. Adjust based on your feedback until it feels like you.
WHAT YOU DO
Keep an eye on your inbox. Your first look is coming. Be honest. If something isn’t working, tell me. I’d much rather know.
Launch with Confidence and Clarity
Step 3
Launch with Confidence and Clarity
Step 3
WHAT I DO
Hand over every file, launch your site, record your training, and monitor it for up to two weeks.
WHAT YOU DO
Pop the champagne or sparkling cider!
Why business owners trust me with their brand
85+
Happy Clients
A lot of them come back for their next project, or send their friends my way.
25+
Industries
I learn every client’s industry inside and out, so I bring a fresh set of eyes and real context to yours.
1
Point of Contact
You work with me directly, from the first call to launch day. No worrying about saving a bunch of contractor’s emails. If something’s outside what my team does, like paid ads, I’ll coordinate the conversations and make introductions if needed.
SOME OF THE INDUSTRIES I’VE WORKED IN
AS SEEN ON
A closer look at the work
Where each client started, and what we built together.
BRAND + WEBSITE REBRAND
Flower House Dallas
Where they started: Ready to move into the luxury florist market, with visuals that didn’t match where they were headed.
What we built: A luxe brand with a little whimsy, logo versions for every use, and a full website for their services and portfolio.
“I am not only excited to share my brand, but relieved from website stress.”
Lauren Walker
BRAND + WEBSITE
The Awe Studio
Where they started: One of many Austin photographers, and they needed to stand out while still feeling comfortable and encouraging.
What we built: A full brand strategy and identity inspired by the Texas landscape and the founder’s own handwriting, then a new website.
“She created a brand that feels so much more authentic and wholesome than what I had.”
Ashley Edwards
BRAND + WEBSITE
Danesha D. Smith
Where she started: A mentor helping young adults grow their wealth, with a brand that looked different on every platform.
What we built: A refreshed brand full of energy, inspired by her handwriting, plus a new WordPress website to connect with her audience.
“I love my PR Brand! It’s so bold and fresh and more importantly, me. I want to get that hat made as real merch!”
Danesha D. Smith
What you’ll walk away with
The deliverables are great. But here’s what really changes for you when we’re done.
Brand Identity
A brand that feels authentic and you know how to use.
Your guidelines and quick sheet mean anyone you hire, from a printer to a VA, uses your brand the right way.
Website Design
You can confidently update your own site.
New photo, new service, holiday hours? Your recorded training has you covered, any time you need it.
Brand & Website
You are ready to market on day one.
Your brand, website, and print pieces all launch together, so you can start networking right away.
Monthly Maintenance
You stop worrying about your website.
Updates, backups, and security happen in the background, and you have a real person to call if anything goes sideways.
Questions I get a lot
How long does a project take?
Branding usually takes about two months. Websites depend on the number of pages and how quickly we get content together. If life gets busy, we push the timeline. No guilt.
Do I own my website files?
Yes. Your domain and website stay in accounts under your name. The reason I love WordPress as a website builder is because you own all your files.
I'm attached to my current logo, do we have to start over?
Nope. Lots of clients keep their logo, and we build a whole brand system around it so it finally has some life.
Do you only build in WordPress?
Mostly, because you own everything. I also have experience in Squarespace, Wix, and Shopify if it fits your business better.
Can I add pieces later, like signage or templates?
Absolutely! Business grows, and it’s okay if your brand grows with you. Presentation and social templates can be added on.
I’m scared I’ll break something if I log into WordPress.
That’s totally normal. Your training is recorded, so you can rewatch it anytime you need a refresher. I also have backups in place, so nothing you do is permanent. And if you’re ever unsure, just ask me.
I don’t even know what I need yet.
That’s totally okay. Lots of people come to me not sure if they need a rebrand, a refresh, or just a website. Brain dump on our call, and I’ll recommend what makes the most sense.
Do we really need a website? Most of our business happens in person?
A website helps establish authority and shows people you’re legit, even if most sales happen face to face. And if a full site feels like too much, a really complete landing page might be all you need.
What if I fall behind on my part?
Not to worry. Life happens. If you need a week, let me know and take a week. I’ll send a friendly follow-up, never a guilt trip. We will adjust timeline schedules that are comfortable to you.
Let’s talk about your project
Your first call is free and takes 30 minutes on Zoom. No pressure and no hard sell. Just a real conversation about your business.
On our call we’ll cover
How you found me.
What made you reach out.
All about your business, and what feels stuck.
All your questions. Ask me anything.
Have more questions?
Send me a note and I'll get back to you. Or grab a time on my calendar if you'd rather just chat.
