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brandstudiocreative

Master brand strategy and award winning designs, specializing in creating complete branding for entrepreneurs.
Founder @ksmetherman

Brand. Branding. brand recognition. All three fall

I recently did a moodboard for a client where she

I recently did a moodboard for a client where she wanted her aesthetics to be feminine but refreshing, like the sea. We worked together to develop this beautiful sea blue and blue pink color palette that spoke not only to her ideal audience, but also to her as an individual. She was such a joy to work with and I can’t wait to work with her again.

What do you think of this moodboard?

Where are all my coffee lovers at? Give me a shout

Where are all my coffee lovers at? Give me a shout out in the comments!

Anyone who knows me, knows I absolutely love coffee. I love trying different kinds from all around the world. Humanity has been preparing coffee for many presentations: drinks, candies, medicine, and some ancient civilizations even used it as currency! No matter how you take it, coffee can energize you, warm you up, refresh you, keep you awake, and even catch you up with your loved ones.

Here is a little history about coffee:

According to historical records, Coffee is originally from Ethiopia, and its discovery in Africa comes with an interesting story. Around the 700s AD, a herd of goats started acting strangely, almost as if they were dancing. Their owner, Kaldi, discovered that they were eating a sort of red bean and concluded that was the cause of their behavior. Kaldi decided to share his findings with a monk who required something that could help him to stay awake all night as he prayed; but another story claims that the monk refused and threw the beans into the fire and the pleasing aroma that came from it was just wonderful.

Suddenly, coffee made its way through the north into Yemen in the 15 Century where the beans arrived by the name “Mocha.” Shortly after, they became well known in Egypt, Persia, and Turkey as “wine of Araby” and coffee houses started to open by the name of “Schools of the Wise.”

Next, Arabia became the gatekeeper for coffee, and these beans began a large-scale coffee farming in Southern India. In 1560 coffee made its way through Europe and quickly became popular, until Pope Clement VIII decided that the drink must be satanic. Under inspection, he gave into the glory of the beverage by baptism and declared it a Christian drink. As the 1600s rolled on and coffee houses sprung up all over Europe, the beans followed the wave of colonization and found themselves in America.

Start the business of your dreams and start connec

In the past, serif fonts were frequently used beca

When done well, the care and attention put into pl

When done well, the care and attention put into placing the type on a page will almost disappear, leaving the content front and center in the reader's mind.

The basics of typography have been discussed, along with a few expert pointers to get you going. However, if you don't intend to pursue a full-fledged career in typography, it can sometimes be simpler to know what NOT to do.

1. Visual symmetry
2. Excessive tracking
3. Tracking and Kerning are not used correctly
4. Using an excessive number of fonts in various weights
5. Universal Text Centering

Was that of any use? Keep this handy for later!

What do I love doing? I love creating branding sys

Contrary to popular belief, typography is incredib

Contrary to popular belief, typography is incredibly fascinating.

To convey the right message to your users, your text is essential. The typographic decisions you make, such as the font style and how your text is presented on screen, are equally important as the words you choose.

Therefore, it's crucial to understand the factors that affect the type you choose.

Here is a comprehensive guide to the anatomy of typography.

These are the words you should have in your "type dictionary" so you can use it correctly at work and understand how type is made.

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