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TXRX Labs Re-Branding

TX|RX Brand Identity System created to focus on the communication that happens between two different parties meeting over a maker space class.
(Concept)
← Garcia Ochoa Mask It began with a hat →

brandstudiocreative

I help serious entrepreneurs stand out & scale their business with transformational branding.
Founder @ksmetherman

Katie | Brand Strategist & Designer
From the moment you were brought into this world, From the moment you were brought into this world, you were not meant to conform to anyone else's ideal of perfection. Your uniqueness and individuality are what make you stand out from the crowd, and should be celebrated. Embrace your flaws and imperfections, for they are what make you a real, authentic human being with a story to tell. Remember that life is not about striving for perfection, but rather about living it to the fullest and embracing all that it has to offer. In today's society, there is a great deal of pressure to present oneself as flawless and perfect. However, this image is not only unattainable, but it is also unrealistic. The truth is that nobody is perfect, and that is perfectly okay. When we accept ourselves for who we truly are, we can begin to live life with greater ease, joy, and authenticity. So, let go of the need to be perfect and focus instead on being real. Celebrate your unique qualities and quirks, and don't be afraid to let your true self shine through. Remember that the most beautiful thing about you is your authenticity, and nobody can take that away from you. You were born to be real, not perfect, so embrace your imperfections and live life to the fullest.
Burnout affects everyone equally. Burnout is mere Burnout affects everyone equally. Burnout is merely one more obstacle we as designers must overcome. Burnout can have a significant impact on your creativity and ability to advance as a designer if it is not properly managed. The secret to any prosperous design career is learning how to control creative burnout. There are a few tried-and-true techniques that are a good place to start, even though it may take some trial and error to figure out exactly what works for you. Here are some of my favorite burn out remedies that I continue to use throughout the week to keep my brain feeling creative. ✨ Reading: And if you can, specifically off-screen reading. Taking a break from technology is good for our health and for our minds. ✨ Exercise: This doesn’t have to be a complex workout. This can be as simple as going for a 30-45 minute walk around your neighborhood or a park. ✨ Creative Exploration: Do something creative with your hands. Build legos, create a pinch pot out of clay, watercolor, paint, draw. Do things that utilize your hands and create something new. ✨ Meditation: Focusing all your senses in medication can be a great way to calm your nerves as well as your mind. ✨ Video Games: One of my favorite is playing video games. Especially puzzle or cozy games. These are great for not only calming the nerves, but also still activating your creativity in a different way. What are your favorite ways to battle burnout? Let me know in the comments!
The harsh reality of pricing is that YOU ARE IN CH The harsh reality of pricing is that YOU ARE IN CHARGE! When running a business on your own, pricing is a crucial subject. Today, I want to discuss how to boost your price confidence because it's possible that you made a mistake. Take on the role of captain to start developing your mindset as a business owner. Own it! Your ideal customer is seeking you out. Avoid adopting the attitude that there aren't enough customers or that everyone is already doing what you do. When you're confident with your pricing, you can attract your ideal customers. A great place to start is in Facebook support groups for entrepreneurs. These facebook groups can provide real world experience and knowledge that can help develop your own pricing strategy. Start with groups that are about entrepreneurship or in your specific industry. There are so many out there that I’m sure you will find your community. To wrap up, take the time to develop your pricing strategy. Consider your costs, your competition, and your target audience. Don't be afraid to experiment with different prices until you find the sweet spot that works for you and your target customers. Want to work together? Let’s talk more!
On the fiercely competitive social media platform, On the fiercely competitive social media platform, where companies compete to draw in and retain devoted audiences, branding is essential. The marketing industry has changed because of social media. More than ever, social media has become a major part of how consumers interact with brands. As we all know, branding is crucial because it ensures that your company remains in the minds of your target market. On social media, a strong brand presence is consistent, tells stories that are interesting and engaging, has a distinctive voice, and stands out from the competition. Social media is often the first point of contact with potential customers, and it can make a lasting impression. If your social media presence is lacking, it may suggest to potential customers that you are not up-to-date with digital marketing trends, or that you do not prioritize customer engagement. Social media is one of the most important touch points your company makes with potential customers. A strong social media presence can demonstrate your commitment to customer satisfaction and your ability to provide value to your target audience. Save this post for future references!
Your unique brand is ultimately all that you have. Your unique brand is ultimately all that you have. It must demonstrate your openness, forward-thinking nature, and willingness to do whatever it takes to succeed. However, unforeseen events might occur, and the repercussions could have a long-term effect on your business or brand. I come across so many clients who neglect their brand, which can cause numerous issues within their company. Not caring for your own company's branding can send a negative message to potential clients. If you don't care about your own brand, how can they trust you to take care of theirs? Here are five red flags that your personal brand needs more attention. 1. Customers no longer comprehend what you are offering. 2. Engagement with your brand is declining. 3. There is no awareness of your brand. 4. Your brand's identity is not distinctive. 5. Nothing about your brand is consistent. Remember, you could get into some trouble if you don't keep an eye out for these warning signs.
Even a larger logo won't help a weak brand. It won Even a larger logo won't help a weak brand. It won’t make your brand have a more notable. Instead, make the story of your logo more remarkable. Not all good stories require words to be told. Only a few essential components are frequently enough for the human imagination to connect the dots of a story. People will remember you by the story you tell and how you affect them emotionally. If you're writing your company's story, here are a few questions to help guide you: - How will your company make their life easier? - What impact will your company provide their business? - How will your collaboration transform their business? - How will your company's core values give your clients peace of mind? Remember, making the logo bigger or "stand out more" will only cause your marketing materials to lose their impact. Instead, focus on the meaning and your story. Have a meaningful week ahead!
There is never just text. One of the core compone There is never just text. One of the core components of user interface design is the typography system. It goes beyond selecting the best free fonts or web-safe fonts when selecting fonts for your designs. Good type design and the ideal font can elicit emotion, direct attention, and even create a typographical identity—a fact that is frequently overlooked in good design. Good typography, in my opinion, is one of design's most underrated and underappreciated components. I like to share my favorite fonts with everyone because of this. Find this to be intriguing? Save this post!
When it comes to graphic design, a college degree When it comes to graphic design, a college degree has historically been considered necessary. Today, though, it's simpler than ever to become a self-taught graphic designer thanks to technology and the internet. It is possible to become a self-taught graphic designer, but I don't promise it will be simple. The majority of employers prefer to hire graphic designers who have obtained formal education because the field is extremely competitive. Nevertheless, if you possess natural talent and are prepared to put in the effort necessary to learn the trade, you're in good shape. Depending on which of these two paths you decide to take or WHO you decide to hire, you may be considering which is best for you. I'll go over the differences between self-taught graphic designers and those who have received formal training in graphic design in this article.
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