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brandstudiocreative

Master brand strategy and award winning designs, specializing in creating complete branding for entrepreneurs.
Founder @ksmetherman

Katie | Brand Strategist & Designer
Brand. Branding. brand recognition. All three fall Brand. Branding. brand recognition. All three fall under one. WRONG! Although they work together, you should be aware that each one has a distinct role and objective when it comes to a company’s recognition. “What differences do they have?” Due to this confusion, I felt the need to go into more detail and clarify these differences so that you could be informed. Brand. A brand isn’t built on looks and aesthetics. When we talk about a company’s “brand,” we mean its attributes and standing. These are a company’s intangible assets. It’s the emotional bond between the brand and the customer. Brand Identity. A brand identity, on the other hand, is how we tell your story and interact with people on a meaningful level with the use of elements such as our logo, colors, typography, etc. It is the physical connection between the brand and the customer. Branding. Creating a name and image for the company that makes it stand out from the competition, along with many other advantages, is the process of branding. The totality of the company’s marketable qualities makes up this term. This is accomplished by communicating the essence and core principles of a brand. Was this helpful? Save this for later!
I recently did a moodboard for a client where she I recently did a moodboard for a client where she wanted her aesthetics to be feminine but refreshing, like the sea. We worked together to develop this beautiful sea blue and blue pink color palette that spoke not only to her ideal audience, but also to her as an individual. She was such a joy to work with and I can’t wait to work with her again. What do you think of this moodboard?
Where are all my coffee lovers at? Give me a shout Where are all my coffee lovers at? Give me a shout out in the comments! Anyone who knows me, knows I absolutely love coffee. I love trying different kinds from all around the world. Humanity has been preparing coffee for many presentations: drinks, candies, medicine, and some ancient civilizations even used it as currency! No matter how you take it, coffee can energize you, warm you up, refresh you, keep you awake, and even catch you up with your loved ones. Here is a little history about coffee: According to historical records, Coffee is originally from Ethiopia, and its discovery in Africa comes with an interesting story. Around the 700s AD, a herd of goats started acting strangely, almost as if they were dancing. Their owner, Kaldi, discovered that they were eating a sort of red bean and concluded that was the cause of their behavior. Kaldi decided to share his findings with a monk who required something that could help him to stay awake all night as he prayed; but another story claims that the monk refused and threw the beans into the fire and the pleasing aroma that came from it was just wonderful. Suddenly, coffee made its way through the north into Yemen in the 15 Century where the beans arrived by the name “Mocha.” Shortly after, they became well known in Egypt, Persia, and Turkey as “wine of Araby” and coffee houses started to open by the name of “Schools of the Wise.” Next, Arabia became the gatekeeper for coffee, and these beans began a large-scale coffee farming in Southern India. In 1560 coffee made its way through Europe and quickly became popular, until Pope Clement VIII decided that the drink must be satanic. Under inspection, he gave into the glory of the beverage by baptism and declared it a Christian drink. As the 1600s rolled on and coffee houses sprung up all over Europe, the beans followed the wave of colonization and found themselves in America.
Start the business of your dreams and start connec Start the business of your dreams and start connecting with real customers who want to work with you! Here are the steps you can expect as we work together and complete your business branding! There’s more! For the fall season, when you purchase a brand design package or a website design package, you will receive a signed copy of my latest book, Ignite Your Wisdom, which talks about how I started my own dream business. Branding Design packages that are included in this promotion are listed below with some helpful descriptions to find where your business fits in! ✨ The Queen Bee ✨ 👉 This is the best starting point for your business. For the entrepreneur that is ready to hit the ground running and invest in her brand with an all-in-one package. ✨ The All-In Entrepreneur ✨ 👉 This is the best bang for your buck. For the entrepreneur that is ready to fully commit and invest in building her empire by allowing an experienced brand consultant do all the heavy lifting. Visit my website and Schedule your FREE 1:1 Design Consultation today to get started! LINK IN BIO!
In the past, serif fonts were frequently used beca In the past, serif fonts were frequently used because they are excellent for printed words. Serif letters stand out thanks to the tiny strokes at the end, which makes it easier for readers to recognize the words on the page and read text more quickly. Serif fonts are not old-fashioned. A lovely serif font might be exactly what your ideal logo or website design needs. You should consider what strategy will best fit your brief and reach your target audience when choosing any design element. Swipe left and steal these top Serif fonts!
When done well, the care and attention put into pl When done well, the care and attention put into placing the type on a page will almost disappear, leaving the content front and center in the reader's mind. The basics of typography have been discussed, along with a few expert pointers to get you going. However, if you don't intend to pursue a full-fledged career in typography, it can sometimes be simpler to know what NOT to do. 1. Visual symmetry 2. Excessive tracking 3. Tracking and Kerning are not used correctly 4. Using an excessive number of fonts in various weights 5. Universal Text Centering Was that of any use? Keep this handy for later!
What do I love doing? I love creating branding sys What do I love doing? I love creating branding systems. Whether they are large and complex or small and quaint, each one I enjoy creating. They are my favorite thing to design and produce as a brand strategist. Your brand is more than just a logo mark. And your logo needs a system to follow and build off of to be successful. Elements, textures, icons, photography all work together within your brand system to create a unique and emotional connection with your target audience. I have worked in a wide variety of business to help build a brand system that will last and convert their warm leads into energetic clients. Take a look at a few of my branding systems that I have created. Let me know in the comments below which one is your favorite!
Contrary to popular belief, typography is incredib Contrary to popular belief, typography is incredibly fascinating. To convey the right message to your users, your text is essential. The typographic decisions you make, such as the font style and how your text is presented on screen, are equally important as the words you choose. Therefore, it's crucial to understand the factors that affect the type you choose. Here is a comprehensive guide to the anatomy of typography. These are the words you should have in your "type dictionary" so you can use it correctly at work and understand how type is made. Save this post for future reference!
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